Logan Moscatelli

News Release

Contact: Logan Moscatelli 

Loganmos2020@gmail.com

970-275-9080

News Provided by – Califia Farms 

FOR IMMEDIATE RELEASE

Simple and Clean: 3-Ingredient alternative milk, no oils, gums, or preservatives 

LOS ANGELIS, CALIFORNIA (February, 3rd 2023) 

Califia Farms is a well-known alternative milk brand. With milk alternatives gaining popularity around the globe, Califia Farms makes it easy to choose clean options with their new 3-ingredient milk. This new milk collection only includes water, salt, and either almonds or oats. Califia Farms sells its brand online and in local stores such as Whole Foods, Sprouts, Market of Choice, and many other grocery outlets nationwide. Expect to see these new kinds of milk in-store and online on February 3rd, 2023.  In the first week following the release, Whole Foods Market will be passing out samples near the milk isles. This new product launch aims to provide a healthier alternative accessible to all.

The motivation to build this company was to make milk alternatives that are better for the environment and its consumers. Making milk that delivers a delicious taste that you can use in coffee, smoothies, cereal, baking and more was the goal for a better future.“It feels good creating a 3-ingredient milk that everyone can enjoy without fear of artificial ingredients.” says the head chef at Califia Farms.  Califia Farms started from a few products but grew to many different types and styles. The unique curvy bottle was made so it stands out amongst other milk products.  Alternative milk companies have competed in the past few years, Calfia stood out by creating low-ingredient milk without all the other additives and gums. 

Califia Farms 

Califia Farms was started in California in 2010 by Greg Steltenpohl. Califia Farms is known for its wide range of plant-powered milks that are environmentally friendly and certified organic.  The purpose of this company is to replace the use of dairy and replace it with plants. With sustainable business practices, Califia Farms aims to create dairy alternative products for the people and the planet. Between oats, almonds, creamers, and chocolate milk there is milk suitable for everyone. 

Where will you send this news release? (include the name of the outlet and the person you will send the release to). Why did you choose this media outlet?
Why is this event newsworthy?

  • Angelica Peebles: Health and Pharmaceutical Reporter for CNBC 
  1. @angelicapeebles – Twitter 
  2.  https://www.linkedin.com/in/angelicapeebles/ – LinkedIn
  3. ANGELICA.PEEBLES@NBCUNI.COM – Email 

Why: 

I’d like to contact Peebles because she is a reporter for CNBC. After all, CNBC is such a large news network. Peebles specializes in health and pharmaceuticals and therefore she would be suitable to write a news report on a new product in the health realm. If she writes a report on Califia Farms it would reach a large network. 

  • Sally Wadyka – Freelance Writer 
  1. https://www.linkedin.com/in/sallywadyka/ – LinkedIn
  2. Sally@SallyWadyka.com – Email 
  3. https://www.sallywadyka.com/contact.htm – Website 

Why:

I would contact Wadka because she is a freelance writer who has worked for many news organizations and magazines. She has a writing and editing focus on health, nutrition, beauty, and wellness.  She has written for the New York Times, Vogue, GLAMOUR, and many more. She has a wide range of contacts and outlets that would be useful to get Califia Farms news out. 

News angle:

 This news release is newsworthy because of how relevant this product is. With trends and influencers on social media, alternative milk is “in” right now. Furthermore, people are avoiding animal products for personal choices or lactose tolerance. The only issue with some of the alternative milk on the market right now is the expense and large ingredient list. This new 3-ingredient milk is unique compared to some of the other milk on the market at a more reasonable price. Califia Farms released this milk a few days into the new year. Therefore, it was timely in the fact that people may have made New Year’s resolutions related to health. This would be a product that more people will consume because of their resolutions.  

Key messages: What are the most important messages the company wants to convey? 

  1. Alternative milks with just 3 real ingredients 
  2. Creating a better environment for our planet and the people

Headline for your news release: Be sure to use a verb!

  1. Redefining Alternative Milk: Califia Farms’ new 3-ingredient almond and oat milk 
  2. Califia Farms introduces Oat and Almond milk free from gums, preservatives, or additives. 

Ledes: Below, draft a summary lead for your news release. Remember to include the 5Ws and answer one “big picture” question.

Califia Farms is a well-known alternative milk brand. With milk alternatives gaining popularity around the globe, Califia Farms makes it easy to choose clean options with their new 3-ingredient milk. This new milk collection only includes water, salt, and either almonds or oats. Califia Farms sells its brand online and in local stores such as Whole Foods, Sprouts, Market of Choice, and many other grocery outlets nationwide. Expect to see these new kinds of milk in-store and online on February 3rd,2023. This new product launch aims to provide a healthier alternative accessible to all. In the first week following the release, Whole Foods Market will be passing out samples near the milk isles. 

Supporting information: What information could you include to help readers understand the topic?

The motivation to build this company was to make milk alternatives that are better for the environment and its consumers. Making milk that delivers a delicious taste that you can use in coffee, smoothies, cereal, baking and more was the goal for a better future. Califia Farms started from a few products but grew to many different types and styles. With the alternative milk companies at much larger competition in the past few years,  Calfia stood out by creating low-ingredient milk. 

Quotes: Draft two quotes that add meaningful information or perspective to your news release. See the assignment sheet for suggestions on where to find people to quote.

  1. “It feels good creating a 3-ingredient milk that everyone can enjoy without fear of artificial ingredients.” says the head chef at Califia Farms. 
  2. “I was relieved to see that there was an alternative milk in the market that had ingredients that I could pronounce,” says Kayla, mother of two.